Scriptsee

Transforming script development for the entertainment industry

Scriptsee: Emotional analysis with context of the script
Industry

Entertainment (Film/Screen), Artificial Intelligence, B2B

Role

Digital product design

Year / Duration

2023 / 9 months

Overview

In the fast-paced world of film and television production, where every decision impacts timelines, budgets, and creative outcomes, Scriptsee identified a game-changing opportunity. The challenge; streamline script analysis, improve collaboration between directors, producers, and scriptwriters, and deliver actionable insights quickly.

As part of the team at EndGame, we partnered with Scriptsee to bring this vision to life, transforming their early concierge model into an intuitive, scalable tool. The result? A platform ready for international production studios, ready to revolutionise how scripts move from page to production.

Scriptsee: Scene complexity - all options
Scriptsee: Analysis of the emotions within a scene
Scriptsee: Scene complexity

Results

Minutes instead of days (or weeks)

for analysis of each script draft

Supported the US$15-million development

of CG-animated feature film, The Florentine Cats

200+ trialling customers

within six months of the platform launch

The challenges within a fragmented process; Inefficiency, subjectivity and scalability

Through stakeholder interviews and desktop research, we identified root challenges that hindered the initial phases of pre-production in the screen industry:

A time-consuming, error-prone, manual process

Breaking down scripts for budgeting and production estimates could take days, if not weeks, delaying decision-making.

Subjective and inconsistent feedback

Creative input could lack structure, leaving scriptwriters to interpret vague suggestions or resolve conflicting opinions.

Difficult to scale

Less than 4% of scripts (estimated) make it to production. Scriptsee's initial report service struggled to meet the growing demand for quick, reliable script analysis.

Scriptsee overview: Demonstrating the AI script analysis with dummy data for Despicable Me.
Scriptsee: Scene breakdown (data visualisation)
Scriptsee: Scene breakdown (data)

A streamlined, scalable solution; balancing innovation with practicality

The outcome was a self-service platform that simplified complex workflows, reduced cognitive load, and turned hours of effort into actionable insights in seconds – enabling teams to focus on creativity and execution.

What I did

As part of a team of five, alongside a product manager, a technical lead, and other developers and devops support.

Strategy

Market analysis
Competitor analysis
Discovery and user research

Design

Adapted brand assets for digital
Built a design system
Content and information architecture
UX and UI design
Interaction design
User testing

I'm always keen to collaborate when I have the time. Give me a shout about an upcoming project, email:

© Copyright 2017–2024 | Kelcey Braine

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