Photograph of Kelcey Braine, Design strategy and DesignOps partner for startup founders

Hi, I'm Kelcey – originally from the North-West of England. I'm currently based in Te Whanganui-a-Tara/Wellington, Aotearoa/New Zealand.

I'm passionate about partnering with startups and founders to transform their ideas into compelling products and experiences through design.

With my expertise in design strategy and operations (DesignOps), I've been fortunate to support numerous early-stage businesses in making their mark in the industry.

My design journey began in advertising (primarily in the international FMCG space), gradually incorporating brand and design strategy before shifting into product design. Over the years, I’ve honed my skills, becoming adept at creating visually appealing and user-friendly designs that resonate with the end user and add value to the business.

I've spent years working directly with founders, helping them to realise their vision and mission in a way that engages and excites end users, as well as potential investors. Working so closely with founders has helped me to develop a strategic balance between aligning the goals of the business with the needs of users, and the craft of design.

In the world of startups, where every second counts, I also offer my expertise in DesignOps. By streamlining design processes and fostering efficient workflows, I’ve been able to support teams to increase their operational efficiency and go to market faster.

Currently, I'm an Experience Lead / Product Designer at EndGame. I provide the user-focused voice as part of a product trio while working closely with startup founders to bring their vision to life.

I'm always keen to collaborate when I have the time. Give me a shout about an upcoming project!

Professional experience

EndGame

I help early- and later-stage startups with product design in the B2B and B2C space. My role focuses on creating meaningful experiences for users on behalf of startup founders, through product discovery and user research, UX/UI design, and branding.

Skills

Branding, UX/UI design, Product design, Rapid prototyping, Wireframing, Storyboarding and storytelling, Design sprints, User research, Market and competitor research

Education

Tools experience

Adobe Creative Suite, Figma, Keynote, Sketch, InVision, Miro, HTML/CSS

Media / Achievements

Clients

narrative muse
hnry nz
collaborate
lanson champagne
halifax
budweiser

Let's talk

I'm always keen to collaborate when I have the time. Give me a shout about an upcoming project, email:
hello [at] kelceybraine [dot] com

© Copyright 2017–2023 | Kelcey Braine

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