As a freelancer, I have gained experience in stakeholder management through developing client relationships and writing briefs; project and workflow management; and budgeting and invoicing.

Highlights:

• Collaborate: Delivered strategic alignment workshops, ad-hoc user mapping and (app) user testing. Within 18 months of the final workshop, Collaborate developed their app with a local development agency, on-boarding 1,275 new volunteers and 311 organisations.
  View case study
• Narrative Muse: Design and storytelling for industry and investment pitches.

Creative HQ brand guardian: Actively managing collateral development, print and digital promotional materials, and brief and budget management for ad-hoc contractors.

Early-stage prototype/product concept testing: Support for design sprints with Creative HQ’s clients.

Startup and corporate accelerator support: Strategic, design, and storytelling (industry and investment pitch) support for 15 accelerators with 120+ ventures ranging FMCG, fintech, govtech, culture, energy, tourism and climate sectors.

Highlights:

• Hnry: Brand strategy and website relaunch: 1 month after implementation, Hnry saw a 45% increase of new users.
  View case study

Culture-focused accelerator Mahuki, government-focused R9 Accelerator 2.0, and corporate innovation programme for Fonterra’s Disrupt Accelerator

Marketing design and brand storytelling (for industry and investment pitches) for ventures.

Highlights:

• 11 of the 19 early-stage ventures through these programmes received funding post-programme.

Mesh Marketing, London

Below-the-line marketing designs for FMCG brand activations across points of sale, packaging, social media and experiential displays.

Highlights:

• Design rollout, artwork and digital production (and coordination for) Budweiser’s 2014 “Rise as One” FIFA World Cup™ campaign, which won Best Sponsorship Activation – Bronze (Institute of Promotional Marketing Awards).
  View case study
• Digital rollout and production of Budweiser’s 2015 activation at London’s O2 Arena for their “Grab some Buds” campaign, visible to 20,000+ attendees.
  View case study
• In-store activation design concepts for M&M’s Halloween campaign, which would be rolled out and visible in up to 2,455 outlets†

†Statista Research Department