Hi, I'm Kelcey.

I'm passionate about partnering with startups and founders to transform their ideas into compelling products and experiences through design.

Currently, I'm based in Te Whanganui-a-Tara, Aotearoa (New Zealand), designing experiences for EndGame.

Photo of Kelcey Braine, leaning against a table

Select projects

Venture Up

A bold reflection of a brand audience to challenge the status quo.

Brand | Design | Strategy | Experience


narrative muse
hnry nz
lanson champagne

Kelcey helped us to really understand the core values that underpin our company and how they inform our brand.

The outcomes of the workshop have helped us to really express our brand throughout the company, I’d recommend Kelcey to any company that is looking to take their brand to the next level.

Ceara McAuliffe-Bickerton

Working with Kelcey was incredibly easy; she is an established professional with deep insight into understanding the brand identity challenges.

The fact that Kelcey is also a sports' enthusiast made this project exciting as she had a wealth of knowledge of the landscape and the area. Working together on the ideas brought us quickly to the end result, which we proudly wear on all of our training gear.

Kadri Uljas
Community co-founder
Wellington Calisthenics

Working with Kelcey was a really rewarding experience. This piece of work required a strong mix of patience, understanding and pragmatism – which Kelcey has in spades.

The entire process was highly methodical and structured, and the end result was an extremely visually appealing site, far better than what had come previously. The end result was justification for why it’s always best to hire a professional rather than continue to tinker away yourself!

James Fuller
CEO and Co-founder

Working with Kelcey on developing the Lightning Lab brand during NZ’s lockdown in 2020 was often the highlight of my week. I loved that the process was very collaborative and was informed by brand perception data we collected from a range of stakeholders.

It really allowed us to better identify our audience and what a typical startup founder in our programmes looks like. This fed directly into our outbound deal-flow strategy and helped us to be targeted rather than reactive.

The brand development process also allowed us to step back and understand our brand values and the outcomes we provide, as opposed to getting too tunnel-visioned on what we do activity-wise from a programming perspective.

Michelle McCarthy
Startup Partnerships Manager
Creative HQ

Let's talk

I'm always keen to collaborate when I have the time. Give me a shout about an upcoming project, email:
hello [at] kelceybraine [dot] com

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