Changing the perception of a 'historical' sector through innovation.
OVERVIEW
In 2016, Te Papa Tongarewa launched and hosted ‘Mahuki’ their culture and heritage-focused startup incubator.
Throughout the programme, I was responsible for the Mahuki brand collateral. Midway through the programme, Mahuki participants had the opportunity at the mid-way point of the programme to visit and learn from international ‘GLAM’-sector (Galleries, Libraries, Archives and Museums) leaders.
I was responsible for developing off-shore collateral to introduce and leave with institutions in the USA and Australia, with key information about the programme, each of the teams and conveying their startup concepts.
CLIENT
Museum of New Zealand
Te Papa Tongarewa
2016
MY ROLE
Designer
MY CONTRIBUTION
Graphic design, editorial design.
