Changing the perception of a 'historical' sector through innovation.

OVERVIEW

In 2016, Te Papa Tongarewa launched and hosted ‘Mahuki’ their culture and heritage-focused startup incubator.

Throughout the programme, I was responsible for the Mahuki brand collateral. Midway through the programme, Mahuki participants had the opportunity at the mid-way point of the programme to visit and learn from international ‘GLAM’-sector (Galleries, Libraries, Archives and Museums) leaders. 

I was responsible for developing off-shore collateral to introduce and leave with institutions in the USA and Australia, with key information about the programme, each of the teams and conveying their startup concepts.

CLIENT

Museum of New Zealand
Te Papa Tongarewa

2016

MY ROLE
Designer

MY CONTRIBUTION
Graphic design, editorial design.

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© Copyright 2017–2023 | Kelcey Braine

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