Ahead of the 2014 FIFA World Cup™ and the launch of their global “Rise as One” campaign* Budweiser was looking to create hype in key spaces for viewers and fans.
*Bronze IPM Award winner Best Sponsorship Activation 2015
As a member of one of the agencies (Mesh Marketing) in the UK responsible for the below the line (BTL) rollout of the Rise as One campaign, we were approached to produce materials for the off-trade and on-trade markets.
Hints and tips
I was responsible for the final implementation of the wholesale printed "Hints and Tips" booklet, which was included alongside wholesale shipments to publicans across the United Kingdom.
This included the print-ready artwork and digital-ready ebook, complete with links for improved calls to action.
I worked directly with the production company who managed one of the largest chains of public houses and sports' bars in the United Kingdom to support the campaign with the roll-out of consumer-focused elements – a series of animated banners – which were visible throughout the World Cup period.