Budweiser – annual conference 2014

Experience design | Brand activation

At their annual conference in 2014, Budweiser was looking to create an event to reflect the combined global efforts of the Budweiser “Rise as One” campaign* ahead of the 2014 FIFA World Cup™.

*Bronze IPM Award winner Best Sponsorship Activation 2015

The project

As a member of one of the agencies (Mesh Marketing) in the UK responsible for the below the line (BTL) rollout of the Rise as One campaign, we were approached to produce conference materials to support this integrated vision.

After being briefed on the conference venue and layout, I was responsible for creating mockups to reflect the campaign for the stage area as well as several of the presentation assets (including animations).

I worked with the production company to realise the finalised designs ahead of the conference.

Budweiser annual conference - sketches
Budweiser annual conference stage
Budweiser annual conference stage

Let's talk

I'm always keen to collaborate when I have the time. Give me a shout about an upcoming project, email:
hello [at] kelceybraine [dot] com

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