A tourism-focused accelerator to challenge an industry accounting for ~6% of Aotearoa New Zealand's GDP.
At the programme's end, all participating teams pitched publically in front of a crowd at Christchurch’s newly refurbished town hall.
I was responsible for creating custom graphics for around the venue space, print and digital, as well as for the design and production of a showcase booklet.
To play on the theme of ‘tourism’, I worked closely with each team to create a custom postcard which would reflect them, complete with:
- the founder’s recommendation for a place ‘you can’t leave New Zealand without seeing’
- custom company icon ‘stamps’ (with the Creative HQ/Lightning Lab rubber stamp)
- information about each team
- and space for showcase attendees to make notes about a particular team directly beside
the startup’s key information.
Concept, graphic design, editorial design.