A tourism-focused accelerator to challenge an industry accounting for ~6% of Aotearoa New Zealand's GDP.

OVERVIEW

At the programme's end, all participating teams pitched publically in front of a crowd at Christchurch’s newly refurbished town hall.

I was responsible for creating custom graphics for around the venue space, print and digital, as well as for the design and production of a showcase booklet.
To play on the theme of ‘tourism’, I worked closely with each team to create a custom postcard which would reflect them, complete with:

  • the founder’s recommendation for a place ‘you can’t leave New Zealand without seeing’
  • custom company icon ‘stamps’ (with the Creative HQ/Lightning Lab rubber stamp)
  • information about each team
  • and space for showcase attendees to make notes about a particular team directly beside
    the startup’s key information.

CLIENT

Lightning Lab

2019

MY ROLE
Design Lead

MY CONTRIBUTION
Concept, graphic design, editorial design.

kelceybraine-LLT-postcard-showcase_b-f-1
kelceybraine-LLT-postcard-showcase_b-f-2
kelceybraine-LLT-postcard-showcase
Airguides
Power Trip
South
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Road Guru
Tourism Ticker
Patch
Stay Native
Lichen

Let's talk

I'm always keen to collaborate when I have the time. Give me a shout about an upcoming project, email:
hello [at] kelceybraine [dot] com

© Copyright 2017–2023 | Kelcey Braine

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