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Halifax loans Editorial design Halifax was looking to increase clarity and consumer understanding of their loan offerings in-branch. The project As part of a team at Mesh Marketing, we focused on the different opportunities to achieve these outcomes, including in-branch graphics and wayfinding, as well as take-away elements. I was responsible for the production of …

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Coach dashboard MVP | Product design At the start of 2019, the Head of Enterprise Capability highlighted a problem; that the organisation currently didn’t have a way to quickly see what experience and expertise each of the facilitation-coaching staff could bring to a project. The project After several meetings to ascertain the core measures that …

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Collaborate Brand strategy | Brand identity | Brand experience Created by four volunteers who found that not being able to find opportunities was a barrier to them giving back, Collaborate is making it easy for volunteers and the organisations searching for them to be connected. Collaborate needed to enhance their founding beliefs to grow brand …

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Wellington calisthenics Brand identity Formed by and for calisthenics enthusiasts to create a community in the Wellington region, the aptly-named Wellington Calisthenics grew to become an ongoing workout community with the sole purpose of exploring and celebrating the calisthenics practice. Photo credit: Kadri Uljas / Wellington Calisthenics Facebook The insight The WC team combine their …

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Venture Up Brand identity | Brand strategy | Brand experience Created as a joint-programme between Creative HQ and the New Zealand government as a short-term, youth-focused accelerator for aspiring leaders, Venture Up provides an immersive experience into the day-to-day of being an entrepreneur – while teaching skills that can be used in any walk of …

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Hnry Brand identity | Brand strategy | Brand experience For self-employed from self-employed, Hnry started to make working as an individual simple and accessible for anyone.  Hnry needed to re-define and clarify their values to grow brand awareness with their broad and varied audiences. To do so, they needed to reiterate the original spark that …

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Cohelix Brand identity Created during New Zealand’s R9 govtech accelerator by three co-founders who discovered that employment compliance and documentation was a struggle for businesses with high staff turnover. They focused particularly on the seasonal industries, such as horticulture and wine, which form Aotearoa New Zealand’s fourth-largest export industry but have an 82% turnover rate. …

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Craftmapper Brand identity | Brand strategy Full credit to Chris Delany – Director of Craftmapper – for the photographs featured within the designs. Many cultures are losing their indigenous crafts, along with the materials and knowledge behind these creations. Craftmapper has been working for over 20 years to revitalise, protect and raise awareness of the …

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Budweiser – annual conference 2014 Experience design | Brand activation At their annual conference in 2014, Budweiser was looking to create an event to reflect the combined global efforts of the Budweiser “Rise as One” campaign* ahead of the 2014 FIFA World Cup™. *Bronze IPM Award winner Best Sponsorship Activation 2015 The project As a …

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Budweiser – at The O2 Experience design | Brand activation To mark the start of Budweiser’s “Grab some Buds” campaign and their shift into supporting the wider entertainment ecosystem (alongside their existing sports’ sponsorships), Budweiser was looking to cement their brand presence in the minds of event-goers, particularly with their new sponsorship of the London …

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